英諾特(688253.SH):2024年將進一步加大在國際市場上的投入
格隆匯3月1日丨英諾特(688253.SH)近日在接待機構投資者調研時表示,在國際市場,公司的目標是要將國際市場作為公司業務發展的第二引擎。2023年,公司將泰國作為東南亞地區的重點開拓市場,從目前進展來看,泰國市場的專業化營銷策略市場反饋很不錯。
2024年,公司將進一步加大在國際市場上的投入,策略上在東南亞市場進行本土化發展,在歐洲和美洲市場積極佈局。尤其是歐洲市場,IVDR新政策後對於廠家的准入門檻(產品質量、合規能力、資金實力)有所提升,對公司來説是個機會。
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