美團:元旦以來「零食折扣店」交易額增逾五倍
美團發布數據顯示,自今年元旦以來,「零食折扣店」相關關鍵詞搜索量按年上漲393.7%,評論量按年增速達到250%。平台上的「零食折扣店」、交易額及用戶數按年分別增長517.6%、232.5%及241.2%,顯示著內地春節期間,不少消費者將購買年貨的渠道轉移到量販零食店。(ta/w)
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