寶寶樹母嬰家庭領域大模型通過網信辦算法備案 "AI+母嬰"戰略再下一城
新年伊始， Sora橫空出世，世界模型潛力開始釋放，AI革命開啟加速模式。與此同時，國家互聯網信息辦公室於2月18日發佈第四批深度合成服務算法備案信息，意在規範行業發展，鼓勵企業持續創新。此次備案涉及圖像生成、視頻生成、數字人、智能對話等多個種類，應用範圍涵蓋教育、遊戲、電商等多個行業，如網易元氣生成合成算法、唯品會虛擬試衣算法、京東文生圖模型算法等。其中，寶寶樹作為為數不多的母嬰家庭服務平台，在"AI+母嬰"戰略下，藉助技術與行業數據優勢，走在了母嬰家庭智能服務探索領域的前列。
深度合成服務算法備案是確保算法安全、合規和可控的重要監管措施。它要求服務提供者向管理機構詳細報備算法、技術、平台、服務形式和應用領域等信息，以便於監管。
據悉，2023年寶寶樹正式發佈母嬰行業垂域模型——Mika-Brain，並宣佈將其應用於寶寶樹的各大產品矩陣中，以進一步賦能母嬰用户及年輕家庭生活的體驗升級。Mika-Brain基於寶寶樹積累16年來在母嬰領域積累的優質語料數據訓練而成，致力於打造"最懂母嬰家庭用户"的垂域模型。經由寶寶樹平台專業內容團隊審核校驗，Mika-Brain在母嬰垂域內容生成方面具備很強的專業性和準確度。
進入2024年，寶寶樹宣佈：以AI-MIKA為底層技術支撐，正全面推進AI-inBabytree的進程，賦能平台提質增效，率先升級的四大關鍵功能，包括AI問答、AI搜索、AI記錄和AI助手，正在為用户提供更加智能、便捷的服務。目前，寶寶樹已逐步開放AI商業合作，如品牌知識大數據、搜索增強、智能語音記錄、母嬰社羣AI客服與導購等，以滿足用户在育兒過程中的多樣化需求。
值得一提的是，在年輕家庭細分生活場景中，寶寶樹正着力推進AI-MIKA-inHOME和AI-MIKA-inCAR兩大智能產品解決方案的落地，旨在覆蓋高頻家庭生活與車出行場景，藉助AI技術打通目標用户更多交互鏈路，以實現家庭全場景服務與營銷。
隨着人工智能技術探索的深入，母嬰產業也已經迎來了智能化的新時代。AI奶瓶、人工智能嬰兒車、智能尿布等多元化的母嬰智能產品如雨後春筍般湧現，為年輕家庭帶來了前所未有的育兒體驗。緊握這一時代趨勢與機遇，背靠紮實的用户數據和運營經作為支撐，寶寶樹積極探索AI技術在母嬰領域的應用，不斷推動母嬰產品的智能化升級，也為行業轉型高質量可持續發展樹立了標杆模板。
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