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攜程:春節文旅消費高漲 內地景區門票訂單量按年增逾六成
阿思達克 02-19 07:16
攜程發布《2024龍年春節旅行報告》顯示,春節假期,文旅消費高漲,成為拉動居民消費的主力軍。其中,內地遊、出境遊、入境遊按年均錄大幅增長,並超過2019年同期水平。其中,內地景區門票訂單按年增長超過六成,境外景區門票訂單較2019年增長超過130%。旅遊消費升級趨勢明顯,門票玩樂訂單均價按年翻番,定制遊人均價格按年增長兩成。期間,跨省遊訂單佔比57%,按年翻番增長。北京、上海、廣州、深圳、成都、杭州、重慶、西安、南京等為春節假期旅遊訂單較高的城市。 海外出行方面,春節期間,新加坡、泰國及馬來西亞等免簽國家旅遊訂單增長較高,合計較2019年增長逾三成,香港、澳門、日本及南韓等均較2019年有所增長。入境遊方面,期間入境遊景區門票較2019年大增逾十倍,主要客源國為日本、美國、南韓、澳洲及英國等。 此外,飛豬發布《2024春節假期出遊快報》顯示,今年春節成為史上最火爆的春節旅遊假期,內地遊預訂量大幅超過2019年同期,其中中長線遊按年按年大增超過三倍,自由行的平均旅行日期較去年提升30%。出境遊創下近四年高峰,預訂量按年同年大增近十倍,過半數的熱門海外目的地已超越2019年同期。(ta/cy) ~
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