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金陵飯店(601007.SH):截至2023年底,金陵連鎖酒店簽約數量246家
格隆匯 02-07 16:35

格隆匯2月7日丨金陵飯店(601007.SH)在互動平台表示,一是強化品牌發展戰略,構建覆蓋高中端不同細分市場的特色化品牌矩陣。三年疫情進一步加速行業洗牌,酒店連鎖化、行業馬太效應愈發顯現,頭部品牌規模增長優勢加大,而連鎖酒店品牌運營方在總部支撐體系、產品研發能力、科技創新賦能等方面正在構建新的競爭優勢。對金陵飯店來説,我們將堅持一體化集約化經營、多品牌差異化的發展戰略,“金陵”主品牌將堅持高端市場定位,以“專精特新”的高品質產品和服務強化品牌辨識度、激活行業品質標杆的生命力;中高端品牌將追求特色化的發展路線,優化品牌標準和運營體系,推進集採供應鏈和數字化、智能化核心技術研發,促進產品不斷創新和迭代升級,抓住細分市場新的增長機會。公司啟動了“南京老門東金陵文璟酒店”項目建設,正在加快打造文旅品牌示範樣板店。二是拓展連鎖酒店佈局,以自營項目帶動託管加盟等多種合作模式。堅持“以質為先”,質量提升和效益增長並重,特別是注重項目運營績效、投資收益、賓客滿意度和品牌價值提升,重點圍繞經濟發達區域和重點城市進行布點,加快優化全國化的連鎖佈局。結合不同城市的經濟狀況、區位優勢,連鎖支撐系統、人力資源、風險控制等承載能力、資源整合配置能力以及符合發展戰略的業務協同效應,在區域佈局、拓展模式上有所側重。截至2023年底,金陵連鎖酒店簽約數量246家。

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