捨得酒業(600702.SH):公司近期動銷情況良好
格隆匯2月6日丨捨得酒業(600702.SH)披露投資者關係活動記錄表顯示,公司堅持“穩價格、強動銷、去庫存”的總體營銷策略,通過數字化、BC聯動、精準營銷等手段,不斷開展並迭代升級老酒館、老酒盛宴、捨得•智慧之旅、沱牌潮in美好夜等消費者體驗項目。
2023年末,以“智慧人生·品味捨得”為主題的捨得老酒私宴品鑑會在四川、天津、江蘇、新疆、黑龍江等8個省市的20個城市成功舉辦,2024年將全面走向全國。2023年12月1日,公司啟動了“龍耀中國,福在捨得”春節市場主題活動,在超300個城市開展線下春節活動,通過線上線下全方位打響旺季攻勢,公司近期動銷情況良好。
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