九毛九(09922.HK)將引進加盟及合作模式至太二酸菜魚及山的山外面酸湯火鍋
格隆匯2月4日丨九毛九(09922.HK)公吿,集團將引進加盟及合作模式至太二酸菜魚(太二)及山的山外面酸湯火鍋(山外面)。太二將自2024年2月3日起開放中國新疆、西藏及台灣地區,中國內地的機場和高鐵站等交通樞紐,澳大利亞及新西蘭的加盟模式。同時,山外面將自2024年2月3日起開放中國若干指定購物中心的合作模式及將自2025年2月3日起全面開放加盟模式。
集團將繼續專注於其現有的自營模式,同時探索加盟及合作模式以搶佔新的市場份額。
公司認為,加盟及合作模式帶來的好處包括(i)加快品牌擴張及區域滲透;(ii)有效利用合作伙伴的創業精神、當地專業知識及業務網絡;及(iii)與自營模式相比降低了集團的營運風險。
為確保對食物及服務質量的充分控制權並維護品牌的聲譽,集團將根據多項標準仔細選擇合作伙伴,其中包括:(i)財務狀況;(ii)對集團企業理念及品牌概念的認同;(iii)創業精神;(iv)積極性;及(v)當地知識及資源。集團亦會為合作伙伴提供足夠的指引及培訓並定期走訪合作╱加盟店,並要求合作伙伴定期彙報,以確保其營運符合集團的標準。
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