分眾傳媒(002027.SZ):預計2023年扣非淨利潤同比增長81.69%-89.2%
格隆匯1月29日丨分眾傳媒(002027.SZ)公佈,預計2023年淨利潤480,000萬元-498,000萬元,比上年同期增長72.05%-78.50%,扣非淨利潤435,000萬元-453,000萬元,比上年同期增長81.69%-89.2%。
報吿期內,國內廣吿市場需求逐步回暖,作為最大的生活圈媒體平台,分眾在品牌傳播領域裏具有獨特的價值,獲得了越來越多品牌廣吿主的認可;同時,公司通過數字化的手段和新技術的應用,不斷提升服務能力和運營效率。綜上,2023年公司的營業收入和毛利率均穩步上升,公司經營業績較去年實現較大幅度增長。
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