IDC:蘋果(AAPL.US)去年中國手機市場市佔首度稱冠
市場調查機構IDC表示,蘋果(AAPL.US)去年第四季在中國市場交付量按年跌2.1%,受華為等本地品牌帶來的競爭加劇影響。數據指,華為去年第四季交付按年升36.2%,為中國第四大手機銷量品牌,市佔率13.9%,按年升3.6個百分點。蘋果市佔按年跌0.6個百分點至20%,但排名第一。榮耀及Vivo分別以16.8%及15.7%市佔排第二及第三。
全年計,蘋果成為中國最暢銷手機品牌,市佔率17.3%,為蘋果首度成為全年中國銷量冠軍。榮耀、OPPO及Vivo以16.5%至17.1%市佔分列第二至第四。小米-W(01810.HK)以13.2%市佔排第五。分析指蘋果在中國市場銷售今年將受壓,高端市場佔比已被對手產品及自身欠缺升級影響,縱然仍透過第三方分銷渠道給予顯著折扣及推廣優惠吸引需求。
機構又指,中國第四季智能手機交付量按年升1.2%至7,363萬部,全年則跌5%至2.71億部。
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