酒鬼酒(000799.SZ):爭取用2至3年時間將紅壇打造為湖南宴席首選品牌
格隆匯1月24日丨酒鬼酒(000799.SZ)近日在接待機構投資者調研時表示,紅壇系列2023年率先進行了銷售費用轉型,在公司政策和資源的加持下動銷有較大改善,其中改善較大的紅壇18系列,開瓶掃碼數量、宴席場次都有較大幅度的提升,批價也有提升。下一步紅壇系列將繼續做好渠道下沉,精耕細作,實施全渠道立體覆蓋;資源上也將給予傾斜支持,通過專項資金和專項運作加持,強化紅壇系列在宴席市場的競爭力,爭取用2至3年時間將紅壇打造為湖南宴席首選品牌。
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