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電視廣播(00511.HK)重申去年下半年實現正數EBITDA 全年EBITDA虧損收窄
阿思達克 01-23 12:10
電視廣播(00511.HK)公布,重申預期去年下半年將實現正數EBITDA,而相比去年上半年EBITDA虧損為1.86億元,並預計去年整個財政年度的EBITDA虧損,將少於2022年度的EBITDA虧損3.38億元。 截至去年12月底止季度,翡翠台頻道黃金時段電視廣告的平均單價,按季下跌5%,但按年高出18%,因為持續有更多藍籌廣告客戶回歸。此外,去年12月舉行的2024年「早鳥」 預先承諾活動中,2024年電視廣告套餐的客戶預訂額,與2023年預先承諾活動比較,取得雙位數的增長。有關成績是未來一年廣告收入的正面指標。 OTT串流業務方面,myTV Gold訂戶按季及按年分別增長1%及21%,而所有服務層級的平均月度活躍用戶人數(MAU)則穩定在約200萬。
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