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奮達科技(002681.SZ):公司美髮電器“樂程式”聚焦國內市場
格隆匯 01-22 15:09

格隆匯1月22日丨奮達科技(002681.SZ)近日在接待機構投資者調研時表示,近年多方面因素導致製造業遇到較大困難,公司因此提出了“硬科技,創品牌”之路,其中“創品牌”即在穩住製造業基本盤的基礎上,抓住國內居民消費增長的機遇,積極推動自主品牌建設。

公司美髮電器“樂程式”聚焦國內市場,以短視頻、直播等新媒體方式為媒介,2022年銷售同比增長300%,實現了飛躍式增長,2023年銷售額在去年高增長的基礎上有望實現翻倍。“樂程式”多款產品成為電商平台美髮電器類爆品,如抖音平台的最新數據顯示,公司的法式蛋卷棒已連續數日位列定型捲髮棒爆款榜TOP1。

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