百亞股份(003006.SZ):2023年公司品牌資源投放主要聚焦在抖音平台
格隆匯1月22日丨百亞股份(003006.SZ)披露投資者關係活動記錄表顯示,2023年公司品牌資源投放主要聚焦在抖音平台,根據投放數據來看,品牌人羣資產及曝光率在行業和品類中排名靠前,公司品牌費用投放效率高,符合公司預期。2023年公司品牌資源投入主要集中在下半年,短期內銷售費率較高,後續公司仍將保持一定力度的品牌資源投入,投放節奏會更為均衡。
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