百亞股份(003006.SZ):2024年將考慮增加湖北和江蘇作為公司重點市場開拓
格隆匯1月22日丨百亞股份(003006.SZ)披露投資者關係活動記錄表顯示,在全國化拓展過程中,公司選定重點市場會考慮戰略規劃、市場容量、渠道機會、費用預算及產品結構等多方面因素。除廣東、湖南和河北外,2024年公司將考慮增加湖北和江蘇作為公司重點市場開拓。各區域市場的成熟度、競爭格局及渠道特點等有所不同,運作模式會有所差異。新省份的市場負責人主要來自於公司核心五省和銷售中台部門,公司會繼續向外圍市場輸出熟悉公司運營和銷售體系的營銷人才。在新區域市場,公司會選擇適合的區域經銷商客户進行合作,從商超、CVS及其他新渠道進行突破,到一定規模後再精耕下沉市場。
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