富達國際:今年內地電動車市場將會增長兩至三成 未來透過價格戰迎行業整合
富達國際公佈一項最新調查顯示,電動車開發技術日益進步,提升駕駛體驗,是電動車逐步成為中國汽車市場主流的其中一個主要原因。
調查結果顯示,鑑於汽車開發技術持續進步,加上廣泛的市場選擇,導致更激烈的市場競爭。調查亦反映,大多數內地消費者會根據品牌口碑之外的因素來選擇汽車,消費者仍然最有可能根據汽車的開發技術、駕駛體驗和車型設計等相關因素來選擇汽車。
富達國際亞太區股票投資主管Marty Dropkin指,中國已成為電動車領域的主導力量,預期這趨勢將持續,電動車不僅在內地汽車市場逐漸成為主流,中國汽車品牌也開始逐步取代國際汽車品牌主導東南亞、大洋洲及歐洲等汽車市場。
然而,目前電動車市場競爭極為激烈,參與者眾多,「中國+1」戰略的影響也值得關注。過去,內地主要出口市場一直是美國,但富達預期隨著東協等地區的需求增強,內地對這些市場的出口長期增長將開始顯現。電動車行業很可能在未來兩至三年內出現行業整合,這很大機會通過價格競爭來實現。
調查也顯示,電動車在中國汽車市場的發展將繼續從新興趨勢轉變成主流,行業充滿機遇,預期到2024年市場將增長20%至30%。鑑於汽車性能及技術仍然是內地消費者購買電動車的主要誘因,電動車企業需要提供嶄新技術及車款來應對市場需求。(ca/u)
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