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快手與攜程合作拓展旅遊出行服務
快手(01024.HK)(KUASF.US)與攜程(09961.HK)(TCOM.US)宣布達成戰略合作。依據合作內容,攜程將首次進入快手本地生活生態,將景點門票、渡假線路等優選產品供應鏈陸續接入快手平台。 快手將提供流量助推、與網紅合作及提供商品補貼。目前快手用戶已可以在快手平台直接預訂景區門票等旅行產品。雙方合作後將為酒旅商家釋放更大的平台紅利。 快手本地生活酒旅行業總經理江林昊表示,雙方合作將為酒旅行業激發新的客群增長引擎。攜程集團副總裁季毅華表示,通過合作攜程將觸達更多酒旅新用戶和新需求,雙方將一同拓寬酒旅行業流量邊界,探索旅遊消費發展新潛能。
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