王府井(600859.SH):門店正在籌劃打造羣力商圈冰雪冰燈景觀
格隆匯1月16日丨王府井(600859.SH)在投資者互動平台表示,公司旗下在東北三省開設的門店包括哈爾濱王府井購物中心、長春王府井賽特奧萊、瀋陽賽特奧萊。哈爾濱王府井購物中心地處道里區羣力新區,隸屬羣力商圈,主要顧客羣體為本地客羣,門店致力於為顧客提供零售、服務、親子、娛樂等多元化消費選擇。近期哈爾濱地區旅遊火爆,對哈爾濱王府井店內餐飲、夜經濟酒吧、夜店等業態有所拉動,規模銷售較同期有較好提升。目前,門店正在籌劃打造羣力商圈冰雪冰燈景觀,同時爭取亞冬會周邊紀念品的銷售渠道及展覽,創新經營方式,力求借助此次哈爾濱冬季旅遊熱度,進一步提升門店旅遊客流和銷售額;瀋陽賽特奧萊借勢東北旅遊,發揮冬季特色,推出:新春狂買節,年貨備足足活動,包括:冰上娛樂、民俗花燈和獨家馴鹿、洽談非遺民俗文化產業等營促銷活動。同時聯合當地政府,對場內特色進行營銷推廣,增加曝光率;長春王府井賽特奧萊穿上大花襖,排練了《科目三》,還安排了“爾濱”同款的龍鳳飛天,超大的雪人矩陣,只為了讓南方朋友們覺得“咱真沒白來!”
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