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研究指上季全球智能手機出貨量按年增長8%
市場研究機構Canalys指,去年第四季全球智慧型手機出貨量按年增長8%,至3.2億部,結束連續七個季度的下滑。由於蘋果(AAPL.US)發佈新iPhone,蘋果在第四季度以24%的出貨量份額領先市場,三星以17%的市佔率位居第二,小米(01810.HK)排名第三。受惠於新興市場復甦,傳音(Transsion)首次升至第四位,vivo以7%的市佔率排名第五。 去年全球智慧型手機出貨量11億部,較前一年下降4%。就出貨量而言,蘋果首次超越三星,成爲年度最大供應商,兩者的份額四捨五入後同樣爲20%。小米、OPPO、傳音分別佔13%、9%、8%。 Canalys高級分析師Toby Zhu表示,假期季節需求改善,市場正朝着正確的方向發展。在中東、非洲、亞太和拉丁美洲等新興市場需求反彈的推動下,中低端價格產品是今次復甦浪潮的成長動力。同時,隨着庫存壓力和全球通脹持續緩解,廠商可以專注於產品創新和長期策略發展。
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