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開能健康(300272.SZ):目前全國有500多個經銷商或合作伙伴
格隆匯 01-15 06:42

格隆匯1月15日丨開能健康(300272.SZ)近期在接待機構投資者調研時表示,公司在國內的銷售模式分為直銷和經銷。直銷模式採取“DSR”即門到門服務理念,為客户提供全面服務方案。2022年直銷營收0.7億元,佔總收入4%,直銷模式主要銷售自主品牌“開能”牌整機設備,以中國一線城市的中高端消費的家庭用户為目標客户,目前銷售區域主要集中於上海、南京、北京,未來隨着公司C端業務不斷髮展,此種模式有望複製至其他城市。相比較於傳統經銷模式由經銷商、品牌商、賣場自行負責提供服務,在直銷模式下,公司直接提供售前售中售後服務,為用户提供全方位水處理產品解決方案和全生命週期服務,公司更直接觸達用户,更全面瞭解用户需求及優化用户體驗。

經銷模式採取扁平化經銷商管理,以“千城千商”為目標,發展直面終端用户的、富有經驗的經銷商,由經銷商負責提供服務,公司提供產品、安裝及售後等系統性培訓,以縣級以上城市的中端消費家庭用户為目標客户。目前全國有500多個經銷商或合作伙伴。

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