想打卡《繁花》同款？就在身邊！幾十年沒變過，幾代人都喜歡
近日熱播電視劇《繁花》深度還原了90年代上海黃河路的繁榮景象，復刻了幾代人記憶中的場景。劇中出現的一個又一個老字號，是歲月沉澱和市場磨鍊的結晶，是一個行業歷史發展的見證。1月9日，《繁花》迎來大結局。受熱播劇影響，打卡《繁花》同款已經成為熱潮：和平飯店的英國套房1.68萬元，已經一房難求；戲外"至真園"所在地的"苔聖園"預約排到兩週後……然而，打卡《繁花》同款並不用很高的成本，也不用預約，最方便的，莫過於喝一杯光明牛奶。
逐漸亮起的晨光，人聲漸響的弄堂，小小的鑰匙，輕輕一轉，奶箱打開，裏面有幾代上海人最熟悉的場景：光明牛奶送到了。戲裏的奶箱也在戲外。戲外，進賢路沒有玲子的"夜東京"、黃河路沒有李李的"至真園"、牯嶺路沒有陶陶的水產攤。但是，這些路上都有光明隨心訂的奶箱——正是百年老字號"光明"的新鮮與營養，在幾代上海人心裏留下了深刻的印象，也順理成章地走進了《繁花》。
讓人印象深刻的，還有烈日下工廠裏的範師傅與汪小姐。從一開始的針鋒相對、劍拔弩張，到最後的"虹口小汪，記住，不要給我丟臉"，一根光明棒冰、一塊光明冰磚，濃縮了範師傅對汪小姐的安慰與欣賞；也是這一根棒冰、一塊冰磚，幾十年如一日，成為炎炎烈日裏上海人獨有的清涼；更是這一根棒冰、一塊冰磚，始終保持着親民的價格，體現了老字號的責任與擔當。
公車上的橫幅廣吿、餐桌上的光明牛奶棚蝴蝶酥……這一個個"光明"，是《繁花》裏的點睛之筆，與戲裏的寶總一同經歷了時代的變遷，也與戲外的觀眾回味百年老字號的成長與創新。
一部《繁花》，卧虎藏龍，正如百年乳企光明乳業，用鮮奶無聲串聯時代的記憶，成為上海印象的味覺線索。如今，新故事仍在繼續，光明乳業用卓越的品質與上海情結連接，為每一天帶去"光明"，為美好生活錦上添花。最近，面對《繁花》帶來的熱潮，老字號更是順勢而為，推出更多的《繁花》同款，讓消費者近距離感受時代變遷中，越來越好的"上海味道"——電視劇中同款復古奶箱奶車將亮相南京路第一食品商店，東一美術館一樓歡迎市民遊客現場打卡; 也可以像阿寶一樣，乘坐公交車，放慢速度，靜心感受城市的變遷，1月中旬起13路，15號起824路、830路、927路等公交車，以及申城觀光巴士1路、2路等，將換上劇中同款車廂廣吿，讓市民和遊客可以像阿寶一樣，乘坐公交車，放慢速度，靜心感受城市的變遷……
不論戲裏戲外，上海的每一天都節奏匆匆。可再忙碌如寶總，也總要坐在餐桌前，或是"仙鶴神針"、幹炒牛河，或是"寶總泡飯"、排骨年糕，因為"吃"是繞不開的話題，充滿了生活氣息。戲外的生活，同樣如此——大門小户、弄堂洋房，都繞不開"吃什麼"。而"光明"的產品，連接起了戲裏戲外，也承載了幾代人的記憶。它是年代情感的傳遞，也是時代文化的沉澱，百年乳企以不斷創新的產品記錄了時代的發展，更見證了歷史與當下。
各路繁花綻放，光明始終絢爛。
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