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董宇輝新賬號首播GMV超過1億元人幣 單場漲粉近300萬
阿思達克 01-10 08:41
東方甄選(01797.HK)高級合夥人董宇輝的抖音新帳號「與輝同行」昨晚(9日)7時首播。董宇輝連同董事長俞敏洪及其他主播,一行九人進行帶貨、才藝表演及粉絲互動。開播時帳號粉絲數416.8萬,截至晚上11時,粉絲數超過712.8萬,點讚超過10億,單場直播漲粉近300萬。據內地數據平台估計,該場直播累計在線觀看人數超過3,000萬,觀看人數高峰超過170萬;直播帶貨的商品總成交額(GMV)超過1億元人民幣。 董宇輝表示,「與輝同行」在俞敏洪的戰略指示下,首先堅守農產品的初心,同時滿足大家生活用品的初心,探索更多在書籍、在文化、在旅遊上的可能性。未來,計劃走訪20至30所學校,進行公益演講。
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