好想你(002582.SZ):線下門店渠道是收入和利潤重要來源 現階段依然是核心渠道
格隆匯1月8日丨好想你(002582.SZ)披露投資者關係活動記錄表顯示,在春節銷售旺季期間,公司會持續推動全員營銷,結合品牌宣傳、新品推廣、買A贈B、團購優惠等營銷活動,加速推廣好想你健康食品。同時,公司已經上市了皇帝御棗禮盒、貢棗禮盒、生肖禮盒、DIY禮盒等新產品,還增加了一些紅棗山藥類、蜂蜜類等健康滋補產品,豐富了產品矩陣,為消費者提供更加多樣化的選擇,目前銷售狀況良好。
線下門店渠道是公司收入和利潤的重要來源,現階段依然是核心渠道。2024年公司會着重提升專賣店的運營質量,繼續深挖送禮場景和文化價值屬性,豐富商務禮、伴手禮、福利禮、季節禮、DIY禮等,不斷新增滋補類產品,提升產品營養價值,豐富產品矩陣,提高門店轉化效益。在新店規劃方面,公司將適時在全國重點城市開設直營店,打造標杆旗艦店,着重發展優質加盟商,攜手共贏。
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