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吉比特(603444.SH):《一念逍遙》累計註冊用户數已超2,400萬
格隆匯 01-03 15:55

格隆匯1月3日丨吉比特(603444.SH)12月1日至12月31日投資者調研溝通活動紀要顯示,《一念逍遙》經過兩年多的運營,累計註冊用户數已超2,400萬,在後續的運營策略中,我們將更加關注存量用户,以ROI控制進一步精細化買量,以減少低效投入。

在推廣方面,我們將強化品牌向曝光,適度調整和控制效果類廣吿開支,並積極開拓和嘗試創新的營銷方式。在用户運營方面,我們將開展日常直播、KOC推廣、內容搭建、電商以及社區迴流承接等活動,以不斷提升用户參與度和互動性。同時,我們也將持續進行IP建設,以小説、音樂、漫畫、動畫等多樣化的衍生內容豐富遊戲內容,提升《一念逍遙》的品牌影響力,讓玩家對遊戲形成獨特的IP文化認同。

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