吉比特(603444.SH):《一念逍遙》受到買量成本上升等外部因素的影響 流水有一定下滑
格隆匯1月3日丨吉比特(603444.SH)12月1日至12月31日投資者調研溝通活動紀要顯示, 《問道手遊》和《一念逍遙》兩款產品第四季度延續長線運營的思路,期間不斷迭代推出各類活動及版本。《一念逍遙》受到買量成本上升等外部因素的影響,自6月份起大幅減少買量費用,流水有一定下滑。
2023 年第四季度,《問道手遊》在 App Store 遊戲暢銷榜平均排名為第 42名,最高至該榜單第 22 名;《一念逍遙》在 App Store 遊戲暢銷榜平均排名為第 68 名,最高至該榜單第 27 名。兩款產品對比上年同期排名均有所下滑。
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