中國飛鶴榮獲央視2023國潮盛典先鋒品牌 彰顯品牌創新力量
近日，中央廣播電視總枱首屆“國潮盛典”晚會在北京舉行。格力、中國飛鶴、小米等公司榮獲“2023國潮創新榜樣先鋒品牌”。
中央經濟工作會議強調，要積極培育國貨“潮品”等新的消費增長點。央視總枱在此重要時刻舉辦“國潮盛典”晚會，旨在展示國貨的核心競爭力和影響力，推動中國經濟高質量發展。晚會上，央視對於在創新、美好生活、出海等領域做出傑出貢獻的先鋒國潮品牌予以表彰。
其中， “科技創新引領現代化產業體系建設”被列為明年工作任務之首，強調要以科技創新推動產業創新。央視“2023國潮創新榜樣先鋒品牌”獎項重點展現國潮領軍品牌創造未來的新產品、新技術，凸顯企業在科技創新、產品研發的新成果。中國飛鶴憑藉長期深耕創新研發，突破行業“卡脖子”問題，尤其是在腦發育領域的前瞻研究成果和貢獻，贏得社會廣泛權威認可。
中國飛鶴董事長冷友斌在晚會現場表示，飛鶴髮展六十餘年，始終以消費者需求為導向、以科研創新為驅動，自研、自建了完整質量管理體系，在原料、生產、研發等領域均走在行業前列，飛鶴在中國嬰幼兒奶粉市場連續5年第一。
近年來，飛鶴始終在以科技創新為驅動，率先發力前瞻科研。今年，飛鶴正式宣佈啟動“腦發育”戰略。在4個月時間裏，飛鶴先後與北京大學醫學部、哈佛醫學院波士頓兒童醫院的頂尖科研團隊進行合作，打造國內外頂尖腦發育科研平台，圍繞“生命早期1000天”這一生長關鍵期，進一步開展系統化、體系化腦發育研究，為提升國民健康和祖國未來人才儲備貢獻飛鶴力量。
厚積方能薄發。飛鶴一直堅持長期主義，以消費者需求為導向，持續加大科研投入。在母乳研發、關鍵原輔料開發、工藝創新等領域，飛鶴承擔了近40項國家及省級科研項目。“十四五”國家重點研發計劃中，與嬰配粉相關的項目僅有2個，飛鶴分別承擔1個專項和1個課題，為研製新一代嬰配粉開展技術攻關，代表着我國科技創新在嬰配粉領域探索的前沿水平。
同時，飛鶴堅持自主創新，打通產學研鏈路，推進了關鍵技術與製備的自主化和國產化。飛鶴成功建立了國內第一條自主研發的乳鐵蛋白生產線，國產化率超過了90%，突破了行業“卡脖子”問題，提升了中國乳企在全球的話語權和核心競爭力。
中國品牌的崛起是中國式現代化的生動詮釋。冷友斌表示，面向新未來，飛鶴將持續加強科研創新、產品創新、業態創新，尤其將對生命早期“腦發育”這一關鍵課題進行更加系統化的研究，為寶寶和全體家庭成員提供更新鮮、更精準的營養和更豐富、更貼心的服務，不斷滿足新需求、引領新潮流，着力打造全生命週期健康領域的引領性品牌。
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