京東要賣特斯拉?最新迴應:不賣車!謎底仍待揭曉
臨近年底,京東與特斯拉雙雙放出大招!
今日,京東和特斯拉分別在微博上發出一張印有特斯拉電動車的海報,並稱“12月31日見”。但具體未言明活動詳情。

雙方官微的“喊話”引發全網猜測:特斯拉汽車是要在京東上開賣了嗎?
特斯拉:在京東賣特斯拉並不屬實
對於京東平台或上線特斯拉汽車訂購服務的市場傳言,特斯拉中國相關人士表示,該合作並非汽車銷售相關業務,具體12月31日會揭曉。

事實上,今年9月就曾有媒體報道稱,京東商城將在近期上線特斯拉汽車訂購服務。彼時京東方面迴應:該消息為不實消息。
在2014年,特斯拉天貓旗艦店上線,曾發售18輛Model S現車,但該活動僅持續了一週就下線。
此外,在2020年,特斯拉與拼多多因銷售問題出現摩擦。當時,一位名為“宜買車”的商家在拼多多平台上發起了特斯拉model 3的拼團,且其售價比當時特斯拉官網補貼後的價格還便宜2萬。特斯拉隨後緊急發表聲明否認,並稱保留法律追責的權利。
由於特斯拉CEO馬斯克一直反對“經銷”,特斯拉鮮少與電商平台合作。在全球市場上,特斯拉也從未在電商平台上直接銷售電動車。
目前,特斯拉的全部車型均採用特斯拉直銷的方式進行,特斯拉官網仍為其唯一車輛訂購渠道。
將在家用充電儲能領域加深合作?
值得注意的是,今年2月,特斯拉官方旗艦店在京東平台上線。該旗艦店涵蓋全線車品包括包括充電產品、優選配件、精選服飾和周邊精品等200餘種產品,還可以預約試駕、購買整車延保服務,但一直沒有售賣汽車。

京東此前曾表示,京東汽車將與特斯拉以此為起點,共同開展線上線下聯動服務,宣傳推廣文創、周邊等產品,並陸續在倉儲、配送及充電樁安裝等不同環節展開深度合作。此外,京東汽車事業部總經理陳海峯表示,與特斯拉的合作是京東汽車在新能源領域的重要佈局。
有知情人士今年 9 月表示,京東商城上線特斯拉汽車訂購服務後,消費者將可以在京東上支付訂金,此項目正在推進中,“過段時間(消費者)就可以直接在線下單了。”
也有業內人士分析稱,特斯拉此次與京東可能會在家用充電儲能領域加深合作。
京東商城特斯拉旗艦店顯示,目前特斯拉在售產品還包括特斯拉原廠家用新能源充電樁“Cybervault家庭充電樁賽博充服務包”、以及特斯拉原廠新能源汽車家用充電器等。
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