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因賽集團(300781.SZ):公司已為嵐圖、屈臣氏等客户提供XR/AR拍攝及內容製作相關服務
格隆匯 12-21 09:10

格隆匯12月21日丨因賽集團(300781.SZ)12月21日在投資者互動平台表示,XR是一種融合VR、AR和MR的擴展現實技術,通過計算機技術和硬件設備,將數字信息與真實世界進行無縫融合,提供更為豐富、立體的交互體驗。 公司子公司已建成以XR為核心技術驅動的M3 XR STUDIO數字技術影棚,並擁有價值數百萬元的XR設備資產(包括但不限於媒體服務器、攝像跟蹤器、交換機等),已陸續用於數字科技影像內容生產、XR內容拍攝場地租賃、虛擬空間發佈會舉辦等場景。公司已為嵐圖、屈臣氏等客户提供XR/AR拍攝及內容製作相關服務。 隨着蘋果首款MR產品Vision Pro發售在即,相關硬件及內容生態將不斷完善。作為虛擬現實內容生產解決方案,公司XR數字技術影棚及設備的應用空間廣闊,後續將探索並逐步擴充基於MR生態的優質內容。 同時,公司也將積極探索新業務在XR領域的聯動發展。例如,全套XR解決方案可用於短劇拍攝,豐富虛實結合的場景內容;InsightGPT後續若能有效結合數字人技術,可輔助XR拍攝技術生成海量的虛擬空間環境及虛擬人物,提升娛樂交互體驗。

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