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因賽集團(300781.SZ):為《元夢之星》產品預熱上線做了相關內容營銷活動
格隆匯 12-20 09:48

格隆匯12月20日丨因賽集團(300781.SZ)近期在接待機構投資者調研時表示,公司作為與騰訊長期合作長達十三年以上的品牌營銷服務商之一,先後深度服務過騰訊遊戲(騰訊互動娛樂事業羣 IEG)、騰訊電競、騰訊視頻、騰訊影業等業務部門。

在遊戲營銷領域,公司目前有近百人的騰訊互娛服務團隊,提供覆蓋營銷策略策劃、內容營銷、影視製作、活動執行等環節的全鏈條品牌營銷服務,涉及《王者榮耀》《英雄聯盟》《和平精英》等多款重磅級熱門遊戲,年合作收入最高峯近八千萬元。由於近年來客户將更多廣吿預算花在效果類廣吿上,公司來自於騰訊的收入有所下滑,但也在數千萬級別,當然這也是公司正在發力拓展效果類營銷業務的原因之一。

公司多次獲得騰訊頒發的“年度優秀營銷合作伙伴”稱號,三次獲得騰訊授予的年度供應商資質:2018 年騰訊互娛年度優秀服務商、2021 年英雄聯盟年度營銷合作伙伴、2022 年騰訊遊戲年度合作伙伴。

公司此次也為《元夢之星》產品預熱上線做了相關內容營銷活動,涉及圍繞產品預約/內容共創/下載等相關創意內容。

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