妙可藍多(600882.SH):2023年上半年,公司奶酪業務市場佔有率仍穩居行業第一
格隆匯12月15日丨妙可藍多(600882.SH)在互動平台表示,直播不僅是銷售渠道,也是品牌投放的媒介,公司通過直播方式豐富銷售網絡,並進行多維度品牌營銷。公司堅信競爭是全方位的,是品牌、產品、團隊、文化等全方面的競爭,面對市場競爭,公司苦練內功,積極採取各項舉措,開發新品類拓寬奶酪適用邊界、尋找新增長點;通過渠道下沉,不斷提升渠道運營能力,同時以管理升級為手段,不斷提高組織運營效率。2023年上半年,公司奶酪業務市場佔有率仍穩居行業第一,未來公司將持續聚焦奶酪業務,繼續保持先發優勢,緊密關注市場變化情況,把握市場復甦機遇,進一步鞏固奶酪品類領導者地位。
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