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高途(GOTU.US)回應挖角董宇輝傳聞 : 歡迎優秀人才加入
東方甄選(01797.HK)「小作文」風波持續發酵,主席俞敏洪多番撲火,又澄清要在行政總裁孫東旭及星級主播董宇輝之間「二選一」的傳聞並不屬實。同樣由教育轉型直播電商的高途(GOTU.US),近日直播間被董宇輝粉絲湧入留言,一度十萬人同時在線,其美股股價周四(14日)收市大升29%,盤後再升5%。 對於有粉絲在直播間提出,高途會否挖角董宇輝,高途創辦人、董事長兼行政總裁陳向東回應:「董宇輝不是用來挖,是用來愛的。」《澎湃新聞》引述陳向東表示,旗下電商平台「高途佳品」歡迎行業內優秀、卓越的人才加入,創造更大的社會價值,高途的核心競爭力之一是名師,也會嚴選主播,積極培養優秀人士,非常期待卓越人才的湧現。 董宇輝原為東方甄選前身新東方教育的英語教師,轉型直播以中英文推銷產品,吸引大量粉絲,推動直播收入迅速增長。早前東方甄選的編輯在一則視頻下,置頂題為「宣傳文案出自誰手」的解答評論,稱「經典小作文」多數由文案團隊創作,並非全部出自主播之手,引起董宇輝粉絲不滿。而高途陳向東亦曾任教師,是新東方教育前執行總裁。
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