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東方甄選(01797.HK)「小作文」作者風波發酵 股價挫逾一成
阿思達克 12-13 15:03
東方甄選(01797.HK)「小作文」作者風波愈演愈烈,股價今日(13日)曾跌13.1%低見27.15元。現報27.6元,跌11.68%,成交2,024.7萬股,涉資5.82億元。 此前,東方甄選主播董宇輝於吉林專場前,在一個預熱視頻中唸了一段關於吉林的文案,該文案獲得廣泛讚美。然而東方甄選的小編在評論區發文,聲稱文案是出自一個團隊之手,每次小作文製作,都是主播在鏡頭前,背後是文案創作團隊、拍攝團隊、剪輯團隊的小夥伴們協作,才有一篇篇專場小作文。隨後粉絲們在視頻評論區與東方甄選的小編展開「罵戰」,質疑公司為何要否認董宇輝作所的貢獻。 東方甄選CEO孫東旭於昨日(12日)晚上在直播間正式回應近期小作文事件,包括批評小編團隊,工作帶有情緒,溝通方式不恰當;董宇輝情緒受到影響,因此於12月10日臨時決定不進行直播;公司對董宇輝貢獻認可,待遇上沒有虧欠,其年薪不止網傳的幾千萬元人民幣;向公司客戶表達歉意,但堅決向飯圈行為說不,希望部分粉絲保持冷靜。 其後,董宇輝於今日(13日)凌晨發布千字文回應「小作文」風波,介紹了東方甄選的小作文創作模式,一是董宇輝本人創作,如西安場及內蒙場。二是董宇輝提供思路和建議,小編創作,雙方討論修改。三是小編自主創作小作文,董宇輝極少改動或不改動。 新東方創始人俞敏洪近日亦回應「小作文」事件,認為網民想要發表觀點沒有問題,但是希望大家能用理性的方式和態度表達自己的觀點。 隨著董宇輝粉絲量增加,其對東方甄選帶來的影響與日俱增。灰豚數據顯示,12月10至12日,東方甄選抖音帳號累計掉粉超過6萬人。同時,12月11日東方甄選直播間觀看人次只有818萬,而此前三日該數據介乎1,210萬至1,691萬。
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