健之佳(605266.SH):定點藥店移動支付是公司基於實體藥店網絡開展全渠道服務的一個新進展
格隆匯12月13日丨健之佳(605266.SH)接受現場參觀時表示,公司所處區域遼寧瀋陽以及雲南保山等地在試點階段。在瀋陽,當地醫保局與美團合作,顧客在平台的定點藥房消費後,對於符合醫保報銷標準的商品,可使用醫保個人賬户資金進行支付。
保山地區醫保局與企業自建購藥平台合作,顧客在線上商城購藥下單,對於符合醫保報銷標準的商品,可使用醫保個人賬户資金進行支付。公司積極配合雲南保山地區的試點工作,正在平台接口改造、測試階段。
醫保移動支付依託於周邊實體門店的支持,旨在顧客使用非統籌醫保個賬結算支付、自身需求比較明確、處方用藥符合規範時,為顧客提供“網上下單買藥、醫保線上支付、通過藥店即時配送到家”的便捷購藥服務,是解決醫藥便利性、可及性的重要舉措。其使用的是個人醫保賬户的資金,不涉及統籌醫保資金。而線下門店所能提供的線下最後一公里藥店網點和藥品配置,藥學專業服務、貼心照顧的場景是個賬移動支付的前提和基礎。公司圍繞顧客需求,建立起全渠道營運體系,打造不同渠道價值,全方面滿足顧客不同場景的需求,定點藥店移動支付是公司基於實體藥店網絡開展全渠道服務的一個新進展。
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