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公牛集團(603195.SH):國際化業務兩個主要方向為歐美髮達國家市場和東南亞新興國家市場
格隆匯 12-12 15:14

格隆匯12月12日丨公牛集團(603195.SH)近期披露投資者關係活動記錄表顯示,公司國際化業務兩個主要的方向為歐美髮達國家市場和東南亞新興國家市場,採用研發本土化、營銷本土化的策略,通過差異化的產品創新、渠道建設,建立自有國際品牌。歐洲市場將以新能源業務為主,產品圍繞當地消費者的需求洞察,進行本土化的產品策劃,並通過核心技術的自研自制,保證質量和成本優勢;渠道方面,加快構建以安裝商為主的經銷團隊,更有利於自有品牌建設,併為消費者提供持續的服務。東南亞市場以轉換器業務為主,強化本土策劃的產品創新,並複製國內成熟的經銷商模式,通過線下配送訪銷與線上跨境電商的聯動,快速推動業務發展。

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