易生活(00223.HK)成立文商旅發展研究院 股價升5%
易生活(00223.HK)公布,於12月1日成立全資子公司文商旅發展研究院,旨在成為具有全球影響力的文商旅綜合智庫和產業發展研究機構。集團將通過參與該研究院的全方位研究,結合在數位化品牌管理、品牌傳播和品牌供應鏈方面的專業優勢,助力中國文商旅品牌的創新與發展。
此外,集團近日與安順市旅遊局及黔南州旅遊局就開展旅遊品牌戰略合作協定舉行簽約儀式。合作年期至2026年11月29日。
據此,安順市旅遊局和黔南州旅遊局將加入集團的《百億品牌賦能計劃》,依託各重點城市中高端酒店客房電視終端資源,免費開放一定數量的廣告資源予安順市旅遊局和黔南州旅遊局;此外,集團擁有領先酒旅場景等大量的場景數位媒體,以及各重要城市的「城市走廊」線下管道資源,為安順市和黔南州的旅遊品牌傳播及品牌策略化業務展開全面合作。
集團在全國供應鏈資源方面的優勢以及在遍佈全國酒店線上線下的銷售管道,集團將與安順市旅遊局和黔南州旅遊局在文化旅遊、非遺文創等商品供應鏈業務方面展開深入合作。
易生活現報0.31元,升5.08%,成交42萬股,涉資12.71萬元。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.