易生活控股(00223.HK):與貴州安順市和黔南州旅遊局簽署全面品牌戰略合作協定
格隆匯12月11日丨易生活控股(00223.HK)發佈公吿,集團與安順市文體廣電旅遊局(“安順市旅遊局”)及黔南州文化廣電和旅遊局(“黔南州旅遊局”)就開展旅遊品牌戰略合作協定(“旅遊品牌戰略合作協定”)舉行簽約儀式。
鑑於集團在全國供應鏈資源及行銷方面的優勢,安順市旅遊局和黔南州旅遊局所管理的大量文旅資源,雙方擬結成長期戰略合作伙伴,在文商旅品牌數位化管理、旅遊品牌傳播、品牌供應鏈業務等方面進行全方位合作,故訂立旅遊品牌戰略合作協定。
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