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百度(09888.HK)推出AI營銷創意生產平台擎舵輕量版
百度營銷中心公布,百度生成式AI營銷創意生產平台「擎舵」已在教育培訓、生活服務、房產家居、商務服務等多領域應用。近日,百度營銷將擎舵平台能力融入投放場景,推出操作便捷,聯動創作與投放的擎舵輕量版。擎舵輕量版深度融合搜索推廣、信息流、輕舸等投放平台,將極大解放優化師的生產力,在投放環節的賦能企業降本增效。 以推廣一條營銷信息為例,在搜索推廣平台,擎舵輕量版可根據所選計劃、單元、關鍵詞等,智能推薦推廣文案。擎舵輕量版還可根據企業的推廣業務、關鍵詞、賣點等信息和內容偏好,生成個性化推廣文案。 未來,百度營銷將持續探索和深耕AI技術與營銷場景的深度結合,助力企業實現更高質量的內容創作與分發,在生成式AI已經成為營銷創意加速器的當下,擎舵平台能力將引領營銷行業迎來歷史性的時刻。
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