據報騰訊(00700.HK)「小世界」將易名爲「QQ短視頻」
《界面新聞》引述消息報道,騰訊(00700.HK)QQ的「小世界」將易名爲「QQ短視頻」,進一步強化其短視頻的產品定位。據悉,目前在整個QQ平臺上,有很多用戶只看短視頻,而並不參與聊天,意味着在QQ目前的活躍用戶數據中,「小世界」貢獻不小比例。
「小世界」在2020年4月上線時,最初的定位是一個內容娛樂社區,圖文和短視頻內容都有所包含,風格類似於Instagram,用戶羣也比較年輕。與視頻號不同,用戶不需要註冊新賬號,可以用已有QQ賬號登錄「小世界」。隨後「小世界」開始以短視頻內容爲重點,跟隨市場趨勢和廣告主的需求。
分析認爲,如果「小世界」還有成爲數字社區的可能性,更改名稱後則強化該產品作爲短視頻平臺的屬性,讓該款在微信視頻號之後推出的產品定位更爲明確。
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