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易生活(00223.HK)與創維汽車品牌戰略合作 拓新能源汽車場景體驗銷售新模式
阿思達克 11-27 09:04
易生活控股(00223.HK)公布,與開沃集團的全資子公司江蘇開沃訂立創維汽車品牌的品牌戰略合作協議,雙方在產業資源、資本、管道等方面共同合作,使得雙方營銷營運利益最大化並最終實現雙贏,合作期三年,到期後雙方無書面異議自動順延一年。 據此,集團為創維汽車提供品牌管理方面的服務,包括策略、策劃及執行服務,提升創維汽車的品牌及產品的形象和市場認知,合作內容包括但不限於創意、知識產權營運、品牌私域行銷、會員權益服務、活動策劃及執行等領域。 雙方擬就創維汽車品牌傳播及廣告展開全面合作,集團將利用其媒體資源為創維汽車品牌進行廣告投放以及品牌展示體驗活動,擴大創維汽車品牌的市場知名度及影響力。雙方另在銷售及供應鏈業務方面展開深入合作,江蘇開沃向集團提供具有競爭力的合作價格,以促進其品牌在酒旅管道的銷售。 公司認為,通過與創維汽車品牌三大業務合作,公司開創服務新能源企業領域;並能進一步拓展其服務至新能源延伸之新興產業,如充電樁等;及深信該三大業務合作模式可複製至其他領域,對更多知名品牌企業提供全方位品牌服務,給品牌商創造更有利條件,切合公司「易生活,惠民生」的經營理念。
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