網上假日購物增 拼多多(PDD.US)、Shein據報落後於亞馬遜(AMZN.US)
新貴網上零售商拼多多(PDD.US)旗下Temu.com和新加坡網購商Shein於假期期間吸引數以百萬計的購物者訪問其網站,但在轉化為實際銷售額方面,仍遠遠落後於市場領導者亞馬遜旗下(AMZN.US)Amazon.com。
據網站數據追蹤公司Similarweb稱,Temu.com和Shein網站的訪客十分之九僅瀏覽,而不是買家。
據Sameweb稱,10月份Shein網站每月吸引2,860萬獨立訪客,年增7.25%,但導致實際交易的Shein 網站流量從一年前的4.6%下降至4.1%。而亞馬遜10月每月2.68億次獨立訪問中,有56%瀏覽者真正購物,擊敗該兩間線上零售商。
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