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藍月亮(06993.HK)成為「雙11」於多平台家庭清潔及衣物清潔品類銷售榜首
藍月亮(06993.HK)公布,於今年「雙11」購物節期間成為京東(09618.HK及抖音等內地多個主要電商平台的家庭清潔及衣物清潔品類銷售榜首。 集團表示,將順應市場趨勢,開發功能細分產品,持續建設電商直播平台及其他分銷渠道,以及通過其獨特的「知識行銷」路徑,向消費者提供全方位的洗滌知識科普和產品使用方法,鞏固龍頭地位。其中在線下渠道方面,藍月亮將調整銷售及分銷渠道,繼續以縣區擴張和渠道深耕為核心任務,同時會繼續加強產品陳列管理及進行銷售活動。
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