《大行報告》大摩引述安踏(02020.HK)指「雙11」線上銷售錄正增長 本季優先聚焦庫存及折扣
摩根士丹利發表報告指,安踏(02020.HK)「雙11」購物節銷售達到管理層目標,所有品牌網上銷售均錄得正面增長,其中FILA折扣率按年改善1個百分點,安踏的產品退回亦減少,戶外用品表現良好,Kolon品牌、售價1,200元人民幣的擋風衣有強勁銷售,在抖音及小紅書的直播促銷反應理想,促銷活動期間的會員系統及物流效率亦有提升。
報告指,安踏品牌第四季首要任務處理折扣及庫存,爭取今年達到約10%的零售增長,明年將推出針對大眾市場的奧運系列及籃球明星Kyrie Irving系列。該行相信,透過品牌多元化策略,其市場佔有率持續提升,支持對公司前景的信心,評級「增持」,目標價124元。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.