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值得買(300785.SZ):激勵優質內容創作者主要包括基礎獎勵、動態獎勵以及眾測等方式
格隆匯 11-16 08:18

格隆匯11月16日丨值得買(300785.SZ)近期在接待機構投資者調研時表示,公司激勵優質內容創作者主要包括基礎獎勵、動態獎勵以及眾測等方式。(1)基礎獎勵上,內容創作者發佈內容後會獲得平台給予的金幣獎勵,金幣後續可以兑換成京東禮品卡等商品,這是一種變相的物質獎勵方式。(2)動態獎勵上,內容發佈後有一套動態獎勵評估機制,當一篇內容銷售轉化、互動、評論評價、收藏、轉發等指標表現非常正向的,用户在基礎獎勵上可以獲得一部分動態獎勵。(3)對於內容創作者來説,他們的最核心訴求不僅是物質,還是被認可、被尊重。因此,公司也會優質創作者貼上“XX生活家”的標籤,同時也會有固定的獎勵給到用户。(4)眾測頻道,APP上有“全民眾測”專欄,用户在註冊資格通過後申請商品評測,使用商品後發佈真實的測評內容,這種情況下用户有較高的機率獲得眾測商品,這對於用户也是很好的物質激勵。

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