《大行報告》快手(01024.HK)投資評級及目標價(表)
快手-W(01024.HK)將於下周二(21日)公布今年第三季度業績,受惠活躍用戶保高個位數字增長、於線上營銷、電商佣金率改善帶動電商收入增長(市場料相關收入增長達30%)強勁及成本優化(交銀國際料營銷費用佔收入比為32%,對比上年同期為39%,估計經調整利潤率由上季9.7%升至9.8%),抵銷了直播業務調整營運策略所帶來的影響,本網綜合15間券商預測,快手2023年第三季非國際財務報告準則經調整利潤淨額料介乎24.41億至28.14億元人民幣,中位數27.2億元人民幣,對比去年同期為錄得虧損淨額6.72億元人民幣。
綜合5間券商預測,快手2023年第三季利潤淨額料介乎15.22億至17.58億元人民幣,中位數16.62億元人民幣,對比2022年第二季為錄得虧損淨額27.12億元人民幣。投資者將關注快手內部及外部GMV(成交總額)及廣告增長趨勢指引、本季盈利能力會否提升、管理層如何看待股東騰訊(00700.HK)的持股。
下表列出25間券商對快手評級及目標價:
券商│投資評級│目標價(港元)
富瑞│買入│113元
大華繼顯│買入│100元
招銀國際│買入│97元
東方證券│買入│96元
建銀國際│跑贏大市│95元
華泰證券│買入│93.6元
國泰君安│增持│93.1元
大和│買入│90元
交銀國際│買入│90元
瑞銀│買入│90元
摩根大通│增持│90元
中信証券│買入│90元
光大證券│買入│89.1元
匯豐環球研究│買入│88元
高盛│買入│87元
美銀證券│買入│86元
廣發證券│買入│85.69元
中信建投│買入│85元
里昂│買入│83元
中金│跑贏行業│82元
中銀國際│買入│81元
摩根士丹利│增持│80元
海通國際│優於大市│79元
法國巴黎銀行│持有│70元
野村│中性│62元
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