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榮信文化(301231.SZ):公司高度重視短視頻電商渠道的投入
格隆匯 11-14 08:08

格隆匯11月14日丨榮信文化(301231.SZ)近期在接待機構投資者調研時表示,雖然目前中國整體圖書零售市場較同期下降,但短視頻電商渠道依然保持較高增長;少兒類圖書也依然是整體圖書零售市場中碼洋比重最大的品類,少兒科普百科、兒童文學細分領域碼洋佔比穩居前列,“漫畫+”形式圖書繼續熱銷。公司高度重視短視頻電商渠道的投入,不斷調整運營思路和策略;持續加強產品品牌力,通過品牌佔領消費者心智。

少兒圖書市場目前較為分散、集中度低,後續存在較多整合的機遇。公司也將嘗試通過產品、渠道方向進行投資、併購,並藉助互聯網新技術等方式探索、嘗試,實現與主業的協同發展。

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