快手(01024.HK)「雙11」訂單量增近五成
快手-W(01024.HK)(KUASF.US)公布官方數據顯示,近億快手消費者及百萬商家達人參與此次年度大促。數據顯示,「雙11」全周期動銷商品數增長超過50%,訂單量增長近50%,中小商家GMV按年增長超過75%。品牌GMV按年增長超過155%,按年增長達100%的品牌數量近2,500家,消電家居行業品牌GMV按年增長624%。
從全域經營角度顯示,快手電商泛貨架GMV增長超過160%,短視頻GMV增長超過139%,搜索成交GMV增長超過146%。基於貨架場的「大牌大補」商品買家數增長超過180%。(ta/w) ~
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