思摩爾在英國推出一次性千口技術FEELM 2.0,斬獲行業創新大獎
英國時間11月10日,思摩爾在UKVIA(英國電子煙協會)年度論壇上官宣了2ml合規一次性千口技術FEELM 2.0,口數翻倍,花銷減半。
UKVIA會長John Dunne對此表示:創新是一次性發展的關鍵。展望一次性新時代:可信賴的合規產品(特別是遵守2ml的注液量)、可持續發展、青少年保護將成為重點。

思摩爾高級戰略總監Rex Zhang受邀在UKVIA論壇上發表演講,針對目前英國監管、媒體、大眾關注的熱點話題,從技術創新出發,滿足監管與消費者的雙重需求,推出英國一次性千口解決方案:FEELM 2.0。該方案為客户帶來合規下的驚喜產品。

Rex Zhang 受邀在UKVIA論壇上發表演講
Rex Zhang表示,“在英國一次性注液量2ml的規定下, 600口成為普遍認知,實際上消費者有追求超越當下產品體驗的渴望”。
為深入洞察消費者需求,思摩爾在英國本地廣泛地傾聽消費者的聲音。結果表明:口數提升,口感一致性和產品經濟性是消費者對新一代一次性產品的共同期待,這一調研結果體現了行業創新的緊迫性。
因此,思摩爾從消費者需求出發,聚焦技術創新,通過研究發現,霧化液利用率的提升將帶來口數的顯著提升。根據國際權威檢測機構Inter Scientific的報吿顯示:FEELM 2.0霧化液利用率高達77%,而市面上主流產品利用率僅約50%,FEELM 2.0霧化利用率的提升帶來超千口口數。同時,報吿顯示FEELM 2.0在口感一致性的差異變化僅為3.0%,而市面上主流產品口感一致性的差異變化高達46.8%,這充分體現了FEELM 2.0帶來的口口如一。在口數與口感層面,FEELM 2.0 充分體現所傳達的Double the puffs,Double the joy。
Inter Scientific CEO David Lawson表示:“在監管下創新是難且正確的道路,FEELM 2.0通過效率的大幅度提升實現了千口體驗”。
UKVIA論壇晚間進行了年度頒獎典禮,FEELM 2.0出色的千口創新成果,斬獲全場含金量最高的獎項“行業最佳創新獎”,創新大獎是唯一一個由現場幾百名嘉賓一人一票民選產生的大獎。
此次現場嘉賓背景多元,匯聚了來自政府監管、終端品牌、零售渠道、行業機構等各界專業人士,FEELM 2.0的千口創新技術成為現場話題焦點,獲得了全場嘉賓的一致認可。

FEELM 2.0榮獲行業最佳創新獎
思摩爾帶來的一次性千口技術FEELM 2.0,預示着2mL一次性市場進入千口時代。思摩爾將持續在合規前提下,通過技術創新為客户和用户提供更好的產品與體驗,持續助力客户成功。
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