亞馬遜(AMZN.US)於洛杉磯重開三間新鮮超市 未放棄雜貨計劃
亞馬遜(AMZN.US)本周在洛杉磯地區重新開放三間售賣新鮮肉類、海鮮的超市,以繼續完善其雜貨策略。
2月被任命為亞馬遜零售副總裁的Claire Peters表示,該公司還有「更多工作要做」以贏得客戶。在部分商店取消肉類和海鮮櫃檯後,轉而根據客戶回饋提供更多包裝選項,讓客戶雜貨購物體驗變得更加愉快。
亞馬遜於2月時暫停開設新Fresh超市和Go便利商店,同時關閉業績不佳的門市。Claire Peters稱,亞馬遜目前仍未從新鮮超市計劃中撤退。
她表示,亞馬遜一如既往地致力於贏得價值1.32兆美元的美國食品雜貨市場的份額。亞馬遜目前在線上雜貨市場排名第二,僅次於沃爾瑪(WMT.US)。
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