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淘寶天貓雙11首輪預售1小時 逾1,300個品牌成交額按年增長超過200%
阿思達克 10-27 17:52
阿里巴巴(09988.HK)宣布,淘寶天貓雙11首輪預售開始1小時內,即10月24日晚上8時至9時,成交額按年增長超過200%的品牌達1,300多個;成交額按年超過500%的品牌有近700個。斐樂(FILA)、嬌蘭(Guerlain)、蘭蔻(Lancome)、歐萊雅(L’Oreal)、耐克(Nike)及珀萊雅(PROYA)等品牌成交額實現破億元人民幣。 配合雙11啟動,天貓淘寶海外針對港澳台新馬5個亞洲重點市場投入數億元人民幣,推出跨境服務新品牌「淘寶PLUS」加強滿額包郵及包退服務,進一步提升消費者體驗。 今年雙11期間,菜鳥聯手天貓淘寶海外,在港澳台新馬5個亞洲重點市場升級跨境物流服務。其中,菜鳥對天貓淘寶海外的雙11消費者承諾港澳集運隔日達,新加坡及馬來西亞集運5日達時效。 10月24日晚上8時,2023飛豬雙11正式開售,開售第13分鐘,飛豬平台活動商品成交額突破10億元人民幣,大幅超越2022年開售首日全天。
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