電視廣播(00511.HK):繼續努力扭虧,業務持續向好
格隆匯10月27日丨電視廣播(00511.HK)發佈公吿,截至2023年9月30日止三個月期間,於本季度內,集團於中國香港地面免費電視頻道的收視率繼續保持領先地位,集團的旗艦頻道翡翠台、24小時無線新聞台及其他頻道的收視率合計達到79%的市場份額。
於本季度內,集團的OTT串流業務亦呈現出積極的發展勢頭,與截至2023年6月30日及2022年9月30日止三個月期間相比,尊貴myTVGold的訂户分別增長3%及26%,而所有服務層級的平均月度活躍用户人數(MAU)則穩定在約200萬。
中國內地亦為集團於本季度的主要增長動力,集團的多渠道網絡(MCN)業務擴大其社交媒體的受眾範圍,且集團電商直播活動(包括集團與淘寶的合作以及集團的抖音直播店)的活躍度進一步提升。自2023年3月集團與淘寶建立電商直播合作關係起及直至本季度末止六個月內,集團取得銷售產品的商品交易總值(GMV)約人民幣2.50億元。
在當前市場和宏觀經濟環境下,集團預期截至2023年12月31日止六個月期間將實現正數EBITDA,而相比截至2023年6月30日止六個月期間則產生EBITDA虧損港幣1.86億元。
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