酷派集團(02369.HK)2023年以來啟動了品牌調整及渠道結構重建
格隆匯10月26日丨酷派集團(02369.HK)公吿，智能手機及配件業務。國內方面：2023年以來，集團啟動了品牌調整及渠道結構重建。在品牌方面，為了區別於不同的商業模式及銷售渠道，集團以"酷派"為母品牌所拆分出獨立的子品牌，分別是面向運營商市場的"大觀"、面向社會公開渠道"鋒尚"及面向電商市場的"Cool"。
在渠道方面，集團通過運營商、電商、線下渠道重建三位一體的複合型渠道結構，並通過半年時間與運營商、代理商以及一系列的電商平台建立合作。通過近期的發展，集團已就三大品牌推出五款新型號手機，分別為"鋒尚40"、"Cool30"、"Cool30+"、"酷派大觀40s"及"酷派大觀50s"，並積極進入各大平台銷售。
隨着集團展開產品銷售，集團已於第三季度與各大運營商達成深度合作，並計劃通過第四季度的新品迅速打開市場。
在中國移動方面，集團積極響應5G全民化戰略，推出全新高性價比5G產品"酷派大觀Y60Lite"，該產品為集團向中國移動用户定製的一款5G入門級機型，將用極致的性價比和全新的功能體驗助力中國移動5G全民化普及。
在中國電信方面，本集團積極響應國家適老化戰略，配合中國電信積極開展手機及周邊產品、OS合作、渠道建設等領域開展深度合作。首款適老化手機"臻情20"將於第四季度上市，並通過本集團自有渠道、營銷、服務體系為後續產品保駕護航。
集團作為一家集自主研發、生產的老牌民族企業，隨着第四季度一系列新產品的發佈，將進一步推動5G數據終端的普及普惠，為用户提供更智能、便捷的5G體驗，爭取實現從"單手機硬件品牌"向"AI+IoT生態平台品牌"的躍升。
海外方面
"酷派"品牌自2010年開始進軍海外市場以來，經過多次調整後，"酷派"品牌於2023年重新進入海外市場，集中開拓服務全球的高增長市場。目前已成功進入東南亞、南亞、中東及拉美等區域，包括菲律賓、阿聯酋、科威特、也門、迪拜、緬甸等數十個國家市場，且仍然保持着高速拓展。
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